A Project Report On Alcon Mercedes Benz Marketing Essay

A Project Report On Alcon Mercedes Benz Marketing Essay Alcon Mercedes Benz dealership was started in Goa by Aakash Khaunte, MD of Alcon Enterporises in association with Mercedes- Benz India on May 10, 2009. With this dealership launch, Mercedes-Benz India became the first luxury car maker in India to open a dealership, in Goa.Strategically located in Porvorim,the new facility has a total area of 11,100 sq. ft and features a valet service, plush customer lounge & full-fledged workshop with an independent service facility for spares and service advantageously located in Taleigaon having a spread across of over 7500 sq. ft. of space. With an initial investment of INR 2.5 Crores, Alcon’s state-of-the-art dealership represents all the brand attributes of Mercedes-Benz: a magnificent showroom, drive-in valet service, a luxurious customer lounge and well trained staff to complete the Mercedes-Benz experience. Also inaugurated was the service center, equipped with five mechanical bays with very well trained service personnel geared to en sure quick, efficient service delivery. With establishment of the facility at Goa, Mercedes-Benz now enjoys a network spread across 26 cities with over 55 touch-points in India and retains the distinction of being the luxury player with the widest and most intensive network of sales and after-sales services in India. Goa is an important market for us, with an established base of over 125 Mercedes customers already in this region.   Ours is the first and the only luxury auto dealership in Goa- a fact that reinforces our seriousness and commitment about this market. Enter our big world of luxury and convenience. Enter the Alcon Mercedes-Benz showroom and you’ll understand what size really means. The 3-S showroom is executed on a large scale, with a magnificent facia built such that it can be spotted from far away with 200 sq mts. of display area. This glittering space houses spanking new Mercedes-Benzes which show themselves off and additionally there is a huge, plush custome r lounge, where you can relax while your paperwork is done. The whole showroom basks in an exclusive lighting arrangement that gives you the feeling that you’ve entered another world. The Research Research objective: To measure customer satisfaction on sales service provided by Alcon Mercedes Benz. Research methodology: Research Tool: Questionnaire Sampling Technique: Random sampling Sample size: 100. Sample frame: The respondents of this survey are the consumers of Alcon Mercedes Benz. Sample location: Consumers from the property of Alcon Mercedes Benz. Data collection method: Primary data The primary data for this survey was collected from the consumers from the property of Alcon Mercedes Benz through the distribution of questionnaire. Secondary data research Secondary data was generated from internet, magazines and by discussion with the manager. Graphical representation Tools for analysis: Tools such as cross tabulations, percentages, pie charts, column charts are used fo r analysing the data and arriving at the conclusion. Following are the graphical representations and tabulations of the same. Greetings/ welcome at showroom No. of response Highly satisfied Satisfied 40 Not satisfied not dissatisfied 7 Dissatisfied 2 Highly dissatisfied 0    Can you please mention your initial needs of a car No. of respondents Car design 10 Luxury 25 Performance in terms of mileage, power.

Analyzing an Ad Essay Example | Topics and Well Written Essays - 1500 words

Analyzing an Ad - Essay Example In the life of a human being in today’s world the advertisements implant different ideas in our minds from childhood to adulthood with some having devastating results. These ideas influence our perceptions towards life with a majority of the ideas resulting in fuzzy perceptions. Some advertising works of today portray ideas that stimulate the imagination of the audience to capture their attention and drive the message home. This essay seeks to show how the people behind the adverts incorporate this technique to sway the market consumers into purchasing their products. The Oreo advert manipulates the audience into thinking that their products improve family bonding by portraying scenes involving good family relations because of the use of the product. This idea is the basis of many ideas in various prints and TV ads like the Oreo Bedtime advert  ("Oreo: Bedtime | Ads of the Worldâ„ ¢"). Advert description The advert tells the story of a small girl and the feeling she gets from eating an Oreo cookie, which the advert describes as â€Å"wonderfilled†. It uses images and text to spread its message of a young girl who would like to spend time with her father over an Oreo cookie so that they can bond and maybe talk to her grandma  ("Oreo: Bedtime | Ads of the Worldâ„ ¢"). ... reo cookie as a tasty product fit for the kids that improve family ties and bonding while stimulating the creativity of the children  ("Oreo: Bedtime | Ads of the Worldâ„ ¢"). Implied messages Family Other than the cookie itself, the advert tries to sell other messages to the audiences, which support the marketing of the cookie. The first message that the advert implies is family. The advert starts with the girl asking â€Å"what if she had shared an Oreo cookie with her father, would he have sent her to bed?† she concludes they would still be up â€Å"telling jokes and watching monster movies†   ("Oreo: Bedtime | Ads of the Worldâ„ ¢"). They would sing and play while eating more cookies. This tries to bring out the importance of family in every setting. Although the little girl has gone to bed, she still feels the need to stay up with her father and do fun things. This shows that Oreo cookies promote bonding among family members and keeps the fun going beyond the bedtime hours. This gains further support as the girl continues to say they would play and call â€Å"grandma† after eating the cookies. This portrays the importance of keeping in touch with all family members and not just those who live around you. It also shows that Oreo encourages good relations with family as the little girl remembers to call her grandma after sharing cookies with her dad  ("Oreo: Bedtime | Ads of the Worldâ„ ¢"). Importance of play In the advert, one of the key arguments portrayed is play. In the larger portion of the advert, the little girl is playing various games. She starts by jumping on the bed, before playing with dolls and drawing before she finally goes to sleep  ("Oreo: Bedtime | Ads of the Worldâ„ ¢"). All this comes after she â€Å"twists, dunks† and eats the Oreo cookie. This shows