A Project Report On Alcon Mercedes Benz Marketing Essay

A Project Report On Alcon Mercedes Benz Marketing Essay Alcon Mercedes Benz dealership was started in Goa by Aakash Khaunte, MD of Alcon Enterporises in association with Mercedes- Benz India on May 10, 2009. With this dealership launch, Mercedes-Benz India became the first luxury car maker in India to open a dealership, in Goa.Strategically located in Porvorim,the new facility has a total area of 11,100 sq. ft and features a valet service, plush customer lounge & full-fledged workshop with an independent service facility for spares and service advantageously located in Taleigaon having a spread across of over 7500 sq. ft. of space. With an initial investment of INR 2.5 Crores, Alcon’s state-of-the-art dealership represents all the brand attributes of Mercedes-Benz: a magnificent showroom, drive-in valet service, a luxurious customer lounge and well trained staff to complete the Mercedes-Benz experience. Also inaugurated was the service center, equipped with five mechanical bays with very well trained service personnel geared to en sure quick, efficient service delivery. With establishment of the facility at Goa, Mercedes-Benz now enjoys a network spread across 26 cities with over 55 touch-points in India and retains the distinction of being the luxury player with the widest and most intensive network of sales and after-sales services in India. Goa is an important market for us, with an established base of over 125 Mercedes customers already in this region.   Ours is the first and the only luxury auto dealership in Goa- a fact that reinforces our seriousness and commitment about this market. Enter our big world of luxury and convenience. Enter the Alcon Mercedes-Benz showroom and you’ll understand what size really means. The 3-S showroom is executed on a large scale, with a magnificent facia built such that it can be spotted from far away with 200 sq mts. of display area. This glittering space houses spanking new Mercedes-Benzes which show themselves off and additionally there is a huge, plush custome r lounge, where you can relax while your paperwork is done. The whole showroom basks in an exclusive lighting arrangement that gives you the feeling that you’ve entered another world. The Research Research objective: To measure customer satisfaction on sales service provided by Alcon Mercedes Benz. Research methodology: Research Tool: Questionnaire Sampling Technique: Random sampling Sample size: 100. Sample frame: The respondents of this survey are the consumers of Alcon Mercedes Benz. Sample location: Consumers from the property of Alcon Mercedes Benz. Data collection method: Primary data The primary data for this survey was collected from the consumers from the property of Alcon Mercedes Benz through the distribution of questionnaire. Secondary data research Secondary data was generated from internet, magazines and by discussion with the manager. Graphical representation Tools for analysis: Tools such as cross tabulations, percentages, pie charts, column charts are used fo r analysing the data and arriving at the conclusion. Following are the graphical representations and tabulations of the same. Greetings/ welcome at showroom No. of response Highly satisfied Satisfied 40 Not satisfied not dissatisfied 7 Dissatisfied 2 Highly dissatisfied 0    Can you please mention your initial needs of a car No. of respondents Car design 10 Luxury 25 Performance in terms of mileage, power.

Analyzing an Ad Essay Example | Topics and Well Written Essays - 1500 words

Analyzing an Ad - Essay Example In the life of a human being in today’s world the advertisements implant different ideas in our minds from childhood to adulthood with some having devastating results. These ideas influence our perceptions towards life with a majority of the ideas resulting in fuzzy perceptions. Some advertising works of today portray ideas that stimulate the imagination of the audience to capture their attention and drive the message home. This essay seeks to show how the people behind the adverts incorporate this technique to sway the market consumers into purchasing their products. The Oreo advert manipulates the audience into thinking that their products improve family bonding by portraying scenes involving good family relations because of the use of the product. This idea is the basis of many ideas in various prints and TV ads like the Oreo Bedtime advert  ("Oreo: Bedtime | Ads of the Worldâ„ ¢"). Advert description The advert tells the story of a small girl and the feeling she gets from eating an Oreo cookie, which the advert describes as â€Å"wonderfilled†. It uses images and text to spread its message of a young girl who would like to spend time with her father over an Oreo cookie so that they can bond and maybe talk to her grandma  ("Oreo: Bedtime | Ads of the Worldâ„ ¢"). ... reo cookie as a tasty product fit for the kids that improve family ties and bonding while stimulating the creativity of the children  ("Oreo: Bedtime | Ads of the Worldâ„ ¢"). Implied messages Family Other than the cookie itself, the advert tries to sell other messages to the audiences, which support the marketing of the cookie. The first message that the advert implies is family. The advert starts with the girl asking â€Å"what if she had shared an Oreo cookie with her father, would he have sent her to bed?† she concludes they would still be up â€Å"telling jokes and watching monster movies†   ("Oreo: Bedtime | Ads of the Worldâ„ ¢"). They would sing and play while eating more cookies. This tries to bring out the importance of family in every setting. Although the little girl has gone to bed, she still feels the need to stay up with her father and do fun things. This shows that Oreo cookies promote bonding among family members and keeps the fun going beyond the bedtime hours. This gains further support as the girl continues to say they would play and call â€Å"grandma† after eating the cookies. This portrays the importance of keeping in touch with all family members and not just those who live around you. It also shows that Oreo encourages good relations with family as the little girl remembers to call her grandma after sharing cookies with her dad  ("Oreo: Bedtime | Ads of the Worldâ„ ¢"). Importance of play In the advert, one of the key arguments portrayed is play. In the larger portion of the advert, the little girl is playing various games. She starts by jumping on the bed, before playing with dolls and drawing before she finally goes to sleep  ("Oreo: Bedtime | Ads of the Worldâ„ ¢"). All this comes after she â€Å"twists, dunks† and eats the Oreo cookie. This shows

Hokkaido Term Paper Example | Topics and Well Written Essays - 1000 words

Hokkaido - Term Paper Example As a subject or academic discipline, geography is the study of earth as the home for humanity. However, man has created conditions that are favorable to his existence on the foundations of existing physical features. Study of such creation encompasses human geography, which analyzes the relationship between human activities and the natural environment. Cultural geography is a major branch of geography and it is concerned with language, religion, government, and economy of a geographical region. Japan is an island nation that has fascinating environment and climate. These features have greatly influenced how people make a living from available resources. Hokkaido is the northernmost island of Japan. Unlike other islands that form the country, Hokkaido has extremely cold climate that influence how people construct their houses. In addition, Hokkaido sits on a rugged terrain, which has a relatively high water table. These factors also influence the design and sizes of house that can be constructed. The region is also prone to earthquakes that also influence housing designs and structures. Hokkaido is known as the territory of constructions this is because the region ever has new buildings. In Hokkaido, public construction works exceeds work done in the private sector. Government policies and regulations meant to enhance safety in the construction industry greatly influence building of new houses in Hokkaido. The Japanese construction industry contributes about 20% of the total GDP of the country. This constitutes construction works performed in the country and outside the country. Construction of houses in Hokkaido is very different from other parts of the country. This is partly due ton the housing values of the native communities and the developing status of Hokkaido. Unlike other parts of Japan such as Tokyo, Hokkaido is still in its early development stage. However, Hokkaido is developing very fast and it may soon overtake Tokyo as the world largest metropolitan. This has made the region to be characterized by new construction and engineering works. It has often been said that public construction work in Hokkaido greatly exceeds work done in the private sector. Registered contractors who are regulated by the prefectural governor cry out construction works in Hokkaido. Hokkaido is considered as the land of construction. Currently the region holds 7% of the total number of construction companies in Japan. This is a significant figure considering the fact that construction in Hokkaido constitutes about 5% of the total construction works in Japan. Small construction companies are the most dominant in Japan and they handle nearly 78% of all construction contracts awarded annually in Hokkaido. In Hokkaido nearly 8% of the total population work in the construction industry, either as s killed semi-skilled or unskilled laborers. The most desirable characteristic of Hokkaido construction workforce it that, there is a striking balance between the skilled and unskilled labor force. However, the region is likely to

Human Trafficking Awareness for Schools Research Paper

Human Trafficking Awareness for Schools - Research Paper Example Save the children and youth movement-Raise awareness about human trafficking Save the children and youth is a movement in US and has an ongoing effort on gender based violence and raising public awareness about the plight of human trafficking victims in the rural communities. Plans are underway to organize campaigns every year. I intend to raise two national campaigns to raise awareness on human trafficking in communities as well as in schools, as the US is increasingly becoming a transits point for human traffickers. As an activist, I believe that the only important component in addressing human trafficking in schools is my massive involvement in massive awareness campaigns in order to prevent the trafficking of women and girls from our townships and rural communities. The key strategies in my plan consist of: Workshops Trainings and Public awareness campaigns Aims The aims of this campaign are to mobilize the communities and grass root social movements that combats slavery as well as human trafficking through community activism. My group has employed innovative solutions to every individual in fighting and linking violence against women and children with human trafficking in their own backyards across the country. ... gn which I am intending to launch will have the name â€Å"they too have a voice† as women and children are trafficked for labor and sexual exploitations. There have been increased cases of domestic trafficking in US and more especially the young boys and girls are routinely trafficked from rural areas and taken to the urban areas where they are abused and exploited as domestic workers, they work in the fishing and mining industries, commercial agriculture not mentioning sexual exploitation. This rally invites local artists and schools in order to develop materials that address properly trafficking and applying it to the community and the local context (Nicalo 6). Posters, calendars, stickers, T-shits, brochures’ and caps shall also be distributed in all the major cities across the townships, and rural communities. Educational materials will also be developed in the local languages of the different communities and this will be done in order to foster a better comprehens ion of the subject matter within the different communities in the country. Some 10,000 minors in the United States are enslaved for labor, or even sexually abused with Florida been among the top three human trafficker’s destinations. You find that most of the victims go unnoticed by neighbors, teachers and even the police they encounter. Many families have lived in vain not knowing the whereabouts of their loved ones hence this is something which is traumatizing so much. We need to educate school districts, many activists and organizations have to come in to try and stop this growing menace in our country. As women activists’, we have to rise up and protect our children. My drive to becoming activists was fuelled by a story I read about one Allison Good, 32 years old. He was 5 years old the first

Nietzsche And The Meaningful Life Philosophy Essay

Nietzsche And The Meaningful Life Philosophy Essay The advent of the Industrial Revolution during the 19th century Western World has engendered a new problem of individual existence in the world based on alienation and absurdity, as depicted in the sufferings of Gervaise and Etienne. These existential problems continue to plague the public in todays society as well, challenging people to question the purpose of their lives and to find an answer for the existence of human suffering. According one German philosopher Friedrich Nietzsche, the answer to human suffering resided in styling our lives to the way we want it to be via a process of becoming. In applying Nietzsches ideas to my own personal life, I have come to the realization that my life is a product of various elements that I embrace the most, influencing the decisions I make in my daily lives and shaping my ambition in wanting to become a professor. Nietzsche argued that the reason why people suffer is because they are under the delusion that there is an inherent meaning in themselves and in the world, when in fact life is based on nothingness. According his view, life is completely based on contingency, and only individuals themselves have the power to instill any meaning into their lives. He believed that people must stop following the herd and its standardized moral conduct. To find happiness in life, people have to take courage and free themselves from the indoctrination of societal values, pursuing after their own desires instead. Therefore, Nietzsche believed that the key to living life was to view life as an individual process. This process entails individuals to actively seek out and shape themselves into the person they want to be, to become the physical representation of the image they want to portray to others. Consequently, Nietzsche argued that the value of human life is created by the individual. There is not intri nsic value in society that is embedded in our lives, and we must create the meaning of life for ourselves. In order to test whether one has created a meaningful life, Nietzsche has created a theoretical notion of eternal recurrence, where humans are given a choice to live their life in the exact same manner over and over again, going through the same events and experiencing the same emotions. If the answer is yes, then according to Nietzsche, the person has created a truly meaningful life that they would do not mind living continuously. Creating such life requires an aesthetic approach to organizing ones experiences and desires in harmony. Kind of like a blank canvas, our life is initially in a state of nothingness, and it is the responsibility of each person, as the artist, to insert meaning and personal style into the canvas. However, for any styling to happen, people must first be content with themselves and build their identity from there. Nietzsche argues that people who are dissatisfied with themselves will never find happiness, for they will always resent who they are. Every experi ence and action, or element, in the work must be in harmony with one another, as the small elements mold together to shape the whole. There is no standardized or the way, as long it is their own way. Thus, life itself reflects the process of humans constantly shaping their image, with the final product epitomizing who we are. Applying the lessons of Nietzsches process of becoming, I have formed my own set of elements in my life that I embrace the most in my attempt to create my self. My first element is companionship, the ability to form relationships with other people and to interact with them. I would like to have a small group of people to spend time with in my life, such as my family and friends. I can envision myself having a family with three children: two girls and a boy named Charlotte, Juliet, and Cason respectively, hanging out at a nearby park in the neighborhood. During Superbowl weekend, I may invite some of my family friends and their families over, and have a good time together. In addition, I would like to form close relationships with my neighbors, to have some people I can talk about my struggles with, outside of my family and friends. Perhaps this explains my proclivity towards small cities or towns, where people know each other more closely as there are not that many people. Perhaps th is is why I would like to live somewhere in New England in the future, a region primarily occupied with towns and villages instead of cities or urban communities. Maintaining close companionship with others will also help me intellectually, for I like to engage in discussions and debates with other people about various topics. These dialogues with other people will help me to be in a thinking mode, always being eager to learn and share ideas with others. My second element is intellectualism because I want to always be aware of what is going on around the world in terms of politics and the economy. I definitely do not want to portray myself as an intellectually callous person, someone who does not care learning about new ideas and keeping up with events that are happening around the world. I want to learn about new ideas, especially about economic theories relating to human behaviors and their decision making mechanism. For some reason, growing up, I was always curious why people act the way they do in terms of their economic behavior. I recall being at a garage sale in 9th grade, when my father telling me that a perfectly fine Hewlett Packard (HP) printer for 5 dollars was too expensive so he passed on the deal, and I always wondered what triggers people to suddenly have different expectations of an objects value depending on the circumstance. Having a wide span of knowledge can bring together a group of people with common interest t o talk about, enabling me to form closer relationships with other people. Thus, intellectualism goes hand in hand with forming companionships, because knowledge can be a factor in magnetizing people to bond. Moreover, I would also like to have creativity in my life. No matter how interesting ones daily routines may be, we reach a point where the repetition becomes mundane. I feel that having a creative side will help brighten the monotonous schedule by being able to think of many new ways to shift the routines people go through. Creativity is also a very practical skill that has a myriad of applications to other things. In terms of companionship, creativity may come in handy when I am planning what kind of food I will prepare for a certain picnic, or when I am planning a surprise birthday party for a family or a friend. Not only will this make others happy, but it will also make me happy knowing that I have helped put a smile on other peoples faces with my ability to think outside the box. In addition, creativity will also be useful in my intellectual life by thinking of novel ways of learning or teaching ideas. As for learning, I may develop an innovative technique for taking notes or u nderstanding materials that will maximize my capacity to remember the things I learn and keep it in my memory. Or, I can also utilize my creativity for devising a new way of teaching materials that will be entertaining to engage the students attention and, at the same time, be informative to help get the idea into their brains. Lastly, the fourth element I would like to have in my life is independence. Here, I am not referring to the general definition of independence as some kind of freedom from oppression. I am specifically talking about independence as sort of a self autonomy in my life, the ability to do the things I want to without being told by other people how I should do it. The latter definition differs from the first, because I am talking about a personal leeway to do things the way I want to do it. For instance, I would not like to work at a big corporation in the future, because I would not enjoy trying to obey what my bosses tell me. Working in this strict bureaucratic environment where I am always constantly told what I ought to do, I feel like I would not be able to live a meaningful life. Instead, I would like to work in a smaller environment, where people are not telling me what to do or what not to do. They may provide their feedbacks that I can agree upon, but there is no coercion that fo rces me to take some kind of action. By being able to make my own choices, I will definitely be able to express my creativity in the field. Although I do believe that maintaining a systemized order of things is important, I would not want it as part my work environment that will hinder me from experimenting with different methods of approaching certain concepts or things. Harmonizing my elements into a one form, I see myself pursuing after a career in education, specifically as a professor teaching behavior economics at a small college in a rural part of town, hopefully in New England. Being a professor in a small town, I can focus a lot of attention to academics and my family because, unlike in an urban environment, I do not have to commute long distances to travel for work, saving valuable time I can spend with my family. Furthermore, the environment will be a small enough so that everyone will know each other, forming a close knit community. At the same time, the environment will be filled with intellectualism, with me sharing my knowledge to students and the student absorbing the information to form their own opinions about the subject matter. This may lead to debates and discussions, which I can utilize to enhance my own knowledge as well. On some days I may exercise my creative side by incorporating real life case studies where students have to observe their peers in the economic decisions that they make, which may turn into a little fun study that we can focus deeper into. Of course, unlike in a high school environment, I would have a lot more leeway and freedom to shift the curriculum focus to explore an unexpected phenomenon regarding human behaviors that has not been discovered before. All the elements form harmonize into a form, leading me to live the type of serene and academic life I want to live away from the large cities in rural parts of the country. Now that I have analyzed my elements and have become cognizant of what I want the most in my life, I am determined to pursue after this path. Perhaps others in the herd may see my path as being banal and boring, but for me this type of quite life is what I find meaning in. However, at the moment, I acknowledge that I am just part of the herd. But utilizing this introspection as a starting point, I will try to not be influenced by the standardized views of society, and pursue after what I truly want in my life, so that I can achieve my own happiness. This world has socialized people into believing that material wealth is the path to happiness, but for me, this is not my version of happiness. I will continue to study hard now that I found out what I truly want in life.

Defining One Country, Two System :: China Chinese Government Papers

Defining One Country, Two System Hong Kong is a very special city. It has a very interesting history. In 1842, Hong Kong Island of Hong Kong was ceded by China to Great Britain. In 1860, Kowloon Peninsula of Hong Kong was ceded to England. In 1898, the rest of Hong Kong, the New Territories and 235 outlying islands were leased to England for 99 years. In the early 1980’s, the British and Chinese government began to have negotiations about Hong Kong’s future since the lease would expire on July 1st, 1997. The leader of China, Deng XiaoPing, introduced the â€Å"One Country, Two System†. The â€Å"One Country, Two System† was intended by China to give Hong Kong’s citizen a promise that communism wouldn’t prevail over capitalism in Hong Kong. This way, China would gain trusts from Hong Kong’s citizens that the conditions would be the same when the Great Britain returned the sovereignty of Hong Kong back to China. British and Chinese representatives signed the British-Sino Joint Declaration in 1984, authorizing the transition of Hong Kong’s sovereignty in the midnight of July 1st, 1997. Hong Kong citizens were excited that Hong Kong would finally return to its motherland. China wanted to show the world that the â€Å"One Country, Two System† would be unique and successful so that China could attract Macau and Taiwan to return to China. In the early 1990’s, the Basic Law was published in order to make the practice of â€Å"One Country, Two System† a legal procedure. In the Basic Law, it stated that Hong Kong would become an inalienable part of the People’s Republic of China (1). China would authorize Hong Kong to practice a high degree of autonomy, and enjoy executive, legislative, and independent judicial power (2). The executive authorities and legislative of Hong Kong shall be composed of permanent residents of Hong Kong (3). Hong Kong residents would have their rights and freedoms (4). The socialist system and policies wouldn’t be practiced in Hong Kong, and the previous capitalist system and way of life would remain unchanged for 50 years (5). Hong Kong would protect the right of private ownership of property in accordance with law (6). The laws previously enforced in Hong Kong, the common law, rules of equity, ordinances, subordinate legislation and customary laws, would be maintained (8).

Baroque Art and Music

Both Baroque art and music evoke strong emotions in the people they are intended to touch. The subjects, while not inevitably overtly religious, primarily deal with religious subject matter. Many of the paintings of this era brought religious figures into what were then familiar settings, such as placing a Madonna figure into a crumbling Roman city street. Others, however, used the dramatic effects of chiaroscuro shading and broadly painted gestures and expressions to create images that have transfixed viewers for centuries.So, too, have the strains set down by Baroque composers held the imaginations of listeners over the centuries. Few people, even those who claim to be unfamiliar with â€Å"classical† music would fail to recognize the â€Å"Hallelujah Chorus† from Handel’s Messiah or the lilting notes of Vivaldi’s â€Å"Spring Concerto† from the Four Seasons, even if they could not name the pieces. This paper will be used to briefly discuss and co mpare some of the dramatic effects used in Baroque art and in Baroque music. Baroque ArtThe art of the Baroque period was naturalistic; that is, the people portrayed in the paintings and statuary were sometimes portrayed with human flaws. But it was also at this time that light and shading was used to create the focus of the piece by casting many of the supporting figures into relative darkness and bathing the primary figure in light. This effect, chiaroscuro shading, was perfected by Caravaggio and was often adopted by other Baroque artists, as well as other, later artists (author, date, p. 162).This kind of art was not used to focus only on beautiful or noble images; Artemisia Gentileschi depicts the Old Testament story of Judith and Holofernes in all of its brutality using chiaroscuro shading to horrific effect (author, date, p. 164). All the same, dramatic shading was not the only artistic development of the Baroque period; art during this period took on a never before seen sens uality, even in artwork with a religious theme (author, date, p. 165). Baroque Music Like Baroque art, Baroque music was both dramatic and groundbreaking.However, unlike Baroque art that was growing more complex, the music of that period was becoming simplified and giving its religious themes a â€Å"wider and more universal appeal† (author, date, p. 183). Stories from the Bible were performed in a vocal style known as the â€Å"oratorio,† (author, date, p. 185), of which Handel’s famous Messiah is one. Although Johann Sebastian Bach is perhaps more famous for his development of the complex musical fugue, he also composed vocal scores using the chorale prelude and the cantata to bring the Gospels to life in a musical form (author, date).Musical innovation was not confined to religious themes, however. The opera was born in during the Baroque period, drawing largely on Greek tragedies set to new music, since the original Greek music had been lost. Monteverdi was an innovator in this new musical art form, fully exploring the musical form of â€Å"monody† or â€Å"recitative. † Monody was, and is, an extended vocal line supported by instrumentation (author, date, p. 184). Antonio Vivaldi used a similar theme in his music, creating a single and elaborate musical line that extended itself â€Å"luxuriously† through a given piece (author, date, p.187). While Baroque art was often heavy, the music composed by Vivaldi and others like him was often light, carried by string instruments. Conclusion Both art and music experienced transformative innovations during the Baroque period. Although religious themes continued to take the central focus, artistic forms became more accessible to more people during this time. The Baroque period brought music and artistic forms into the world that are still popular today.